Caesars Gambles On TV Campaign
Sep 13, 2014
Caesars Casino are running a TV campaign to advertise their online gambling site, but will this just add to Atlantic City’s woes?
The implosion that has already seen four casinos close in Atlantic City is about to claim another victim, as the Taj Mahal, owned by Donald Trump, well known entrepreneur and comb-over owner, filed for bankruptcy and threatened to close. This would be disastrous news for the coastal gambling mecca which is already facing hard times in a world where New Jersey isn’t the only state with legal gambling. However much as competition from other states has had an impact, there is also the competition from within.
Caesars Casino; As Seen On TV
• Online casino TV campaign set for September
• Winter weather may encourage online gambling
• Huge range of mobile casino gambling opportunities
This September as the weather and trees begin to turn Caesars Casino, a gambling and entertainment company, will be attempting to heap even more competition onto Atlantic City’s neck as it runs a massive TV campaign across NJ to attract more customers by informing them that online gambling has become legal in New Jersey, and that when the weather outside is inclement, you need not leave home to gamble anymore, nor even require a PC to do it at home, given their wide range of mobile casino games.
“We wanted to make the public more aware of what we’re offering from an online perspective,” said Adrian Bailey, Vice President of Digital Marketing at Caesars Interactive Entertainment, “and highlight to the market the different kinds of games we have.”
The thinking is sound. During the warmer summer months people tend to wish to travel more and are thus more likely to go to a physical casino, but as autumn and winter draw in, people prefer not to brave the inclement conditions and so offering them the opportunity to play some of their favorite games at home is one of a number of smart strategies that will become more prevalent, probably just increasing Atlantic City’s headache.
Reports have shown that online gambling might have suffered a bit of a slump back in 2009, when frankly everyone else did too, but that just three years later showed a small, if healthy, increase of 2.5%, and moreover the nature of how those people online is changing too with the Entertainment Software Association reporting that 43% have used smartphones to game whilst 30% have used some sort of wireless device to do so. None of which should be any comfort at all to the beleaguered Atlantic City.