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Interview with Probability PLC – Leading Mobile Casino Games Developer

Jun 14, 2011

probability interview June 2011
Mobile Casino Power

BlackjackChamp.com interviews Glenn Elliott, the Managing Director of Probability PLC, the mobile casino games and gambling platform powerhouse.

The unprecedented growth rate of the mobile gambling market has already created a handful of superstars among providers who focus exclusively on mobile casino games and platforms.

The biggest and the brightest star by far is Probability PLC, a publicly traded company on the London Stock Exchange AIM market.

Probability only accepts players from regulated mobile casino gaming markets which allow residents to play at foreign based mobile casinos, which at this time is only the United Kingdom.

Probability operates LadyLucks Mobile Casino, crowned as Britain’s Favourite Mobile Casino due to its unmatched popularity with U.K. mobile casino gamers since 2005.

Members of the LadyLuck’s mobile casino attribute its success to the customer centric philosophy, unwavering integrity and of course the exciting and very playable blend of Probability mobile casino games. Probability offers mobile casino gamers a diverse library of 18 mobile casino games includes 9 for Touch devices and the remainder for the WAP mobile clients.

Probability mobile casino games and mobile gambling platform is also used by multiple well known mobile casinos. The enormous investments in both time and money prevent most businesses from developing proprietary mobile casino games and software in-house. It’s much more cost effective and profitable to partner up with Probability and have a branded mobile casino up and running in a matter of weeks.


BlackjackChamp.com recently caught up with Glenn Elliott, the Managing Director of Probability PLC, and was granted an interview. We would like to thank Glenn Elliott and the rest of the folks at Probability and LadyLuck’s for being so gracious.

Thank you for taking the time to answer a few questions.

Where is Probability licensed and why did you choose this jurisdiction?

In October 2010, Probability became the first company in two years to receive a Remote Gambling license from the Government of Gibraltar. All of our gambling services are now licensed by and operated from Gibraltar

Why should a player choose Probability above the many others mobile casino gaming platform out there?

Probability has over 5 years experience specialising in mobile gaming, with around 1m UK customers and over half a billion transactions on our proprietary m-gaming platform so far. Our customers play slots, Bingo!, Poker and Casino on over 8,000 types of mobile phone from mid-1990′s Nokias to the latest iPhone and iPad devices.

From our operations center in Gibraltar we provide expert customer support and we run a responsible, safe and long term sustainable business at the forefront of mobile gaming and entertainment. We have some of the best games available and are constantly working on improving and expanding our portfolio.

Many new players have concerns about fair gaming and security. What would you say to them to put their fears to rest?

Gambling services are operated and maintained in Gibraltar by Probability (Gibraltar) Limited under a Remote Gambling Licence (no. 047) from the Government of Gibraltar. Probability is also listed on the London Stock Exchange so all of our accounts are audited and games tested to the highest standards.

Security is paramount in any business like ours which holds data on customers. Probability is PCI/DSS compliant, meaning that in every aspect of our technology and operation we meet the most rigorous international standard for holding and managing sensitive customer data such as payment card details.

We are also not complacent, monitoring our systems around the clock to ensure the integrity of our platform and to retain the confidence of our customers.

Please give us a short overview of the number of games Probability supports with an indication of which are the most popular Probability mobile casino games.

We currently have a suite of 18 games – 9 of which are available on Touch Casino. We launch new games regularly to keep our players happy and engaged. Our most popular games are the progressive jackpot slots, Sweet Treats mobile slot and Pharaohs Fortunes mobile slot. Bingo and Roulette are also very popular with players.

How much has your biggest winner ever won and playing which game?

Our biggest winner won £211,000 playing MultiHand Mobile Blackjack.

Please tell us a little about your comps program.

We have a monthly prize draw that all depositing players are entered into – they can win cash, iPads, TVs, games consoles etc. On registration there is £2.50 free pLay. First deposit by card is matched up to £100.

We have a good following on Facebook and do regular competitions and games there. They also get advance previews of all our new mobile casino games.

Is Probability planning any new promotions in the near future?

We are always looking at new promotions and will be launching a few big ones in the near future which we will keep you posted on.

Thank you for your time!

So there you have it. Some good things are in the works and the growth rate is simply amazing.

To experience for yourself the amazing playability and excitement of Probability mobile casino games, go to LadyLucks Mobile Casino and see for yourself the amazing world of mobile casino gaming!



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