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Irish Online Casinos Take on the Land-based Outlets

Jan 26, 2012

Online gambling in Ireland grows
Irish gambling

As in Britain, the nearby Irish island has many physical sports betting units squeezed by online competitors.

It is reported by casino gambling news that online sports betting sites in Ireland are quickly raking in revenues at the expense of their land-based competitors.

Therefore, it is not surprising that many traditional betting hot spots are entering the Internet gambling market as now there there is less of a difference between play in casino and online counterparts.

Celtic Tiger going online

As reported, about 80% of sports betting revenues in Ireland still come from land-based sportsbooks.

Yet, the younger Irish generation that grew up with the technology, the so-called ”digital natives,” seems to prefer mobile sportsbooks for their betting.

Are we also going to see young Irish drinking Guinness at famous Irish pubs while playing Android blackjack for real money? Not so quickly, as physical outlets strike back with offers of free coffee and snacks to attract punters.

On the other side, the Internet outlets are offering casino online bonuses to compete for share of gamblers money.

The Internet-based business model has the advantage of being location independent while saving casinos and online sportsbooks money on renting space in attractive locations, thus enabling them to bonus punters into submission.

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