Lockitron Gambles Well with $1.2 Million Pre-order for iPhone Door
Oct 5, 2012
Lockitron receives $1.2 million in pre-orders for lock that can be opened with iPhone 5.
Do you know the feeling when you are right in the middle of a hand in < blackjack or other card games, and you suddenly realize that there’s someone waiting for you at your door, waiting for you to let them in, as they are without keys?
What do you do? First of course you play your hand as fast as you can, rush home and face the consequences. You wish you could somehow teleport your keys.
Well, Lockitron offers a solution for these situations. Lockitron is a special lock that can be opened by the proximity of smartphones, or by sending and SMS with older phones. It also tells you if your door is locked when you are away.
The best thing is you can invite anyone – friends, family or guests – to be listed in your Lockitron. You just have to enter their email address or phone number and the system handles the rest. So you don’t even have to get up from the blackjack table to let your girlfriend in.
For iPhone 4S or iPhone 5 Lockitron uses Bluetooth 4.0. to unlock the door, for Android it uses NFC or other transmission standards. It also notifies you when someone else unlocks the door using a phone or a key.
The idea is great. The guys at Lockitron needed at least an order of 1,000 pieces of $149 units to start manufacturing. They put a shout to their webpage and social network requesting $150,000 to start the business.
Guess what, on the very first day the guys received pre-orders in the worth of $500,000. In three days, over 8,000 donors spent $1.2 million in Lockitron pre-ordes. That is a 828 percent fulfillment.
Well done, boys.