Caesars Adds WSOP Mobile App to Portfolio
Jun 26, 2013
WSOP mobile app
Having purchased full rights from EA, Caesars now owns the mobile application.
According to mobile gambling news portals, the World Series of Poker mobile app has a new owner.
As it has been reported Playtika, the social network and mobile gaming app subsidiary of leading casino company Caesars Entertainment, has obtained all rights to the application from Electronic Arts.
Players shouldn’t notice the change, as the app will remain available to iOS and Android poker fans, as well as on Facebook.
The WSOP has of course been a Caesars brand since the 2004 purchase of the rights by the group (then called Harrah’s). Replacing the previous agreement with EA with complete ownership of the app merely strengthens Caesars’ focus on the mobile gambling segment.
As a giant casino developer operator, Caesars’ online presence is relatively modest, but increasing. With online gambling legalized in Nevada, the company has already publicized plans to launch an online poker site with 888 in the coming weeks, to coincide with the live WSOP tournament.
Although these live events remain a major attraction, gambling operators can not avoid meeting the demand for entertainment from the Android/iPhone/iPad gambling crowd.
And demand there certainly is, considering that over 6 million players have downloaded the WSOP app in just one year since it was launched.
Meanwhile the 2013 World Series of Poker live event progresses in Las Vegas, culminating in the $10,000 No Limit Hold ’em Main Event on July 6, and then the big game on November 4.