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Ladbrokes Introduces More Casino Games

Jul 29, 2013

Vegas games at Ladbrokes
Ladbrokes Vegas

Playtech’s Vegas games add yet another dimension to the Ladbrokes website.

UK-based Ladbrokes has come a long way from its horse racing industry beginnings in 1886, remaking itself into a full service, one stop online gambling destination.

To stay successful requires of course much more than complementing thousands of high street betting shops with an internet sportsbook page and some online blackjack, and the latest addition by Ladbrokes is a case in point.

As reported by various casino gambling news outlets, the company has added a whole new suite of games called Vegas, which features over 70 games, half of which are slots.

Developed by Playtech, many of these games will also be available through the Ladbrokes mobile casino feature, and the list of titles on offer is expected to grow four-fold.

A statement about the launch claimed that eventually “Ladbrokes will be able to select and offer any of the 400 games available on Playtech’s open games solution that supplies games from both Playtech and third-party suppliers.”

A prominent aspect of the new Vegas offer is the number of Hollywood themed slots, such as The Mummy, Kong, Monty Python’s Spamalot, The Sopranos, Blade and quite a few others.

Moreover, Playtech’s IMS software will provide Ladbrokes the technology to implement improved CRM.

“We are very happy to launch the new service with Ladbrokes via the Vegas tab. The unique capabilities of the tab, which is supported by Playtech’s IMS solution, will deliver significant benefits to Ladbrokes, enabling it to maximise lifetime player values,” claimed Playtech’s COO, Shay Segev.


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