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Affinity Tie Social Gambling to Land Based Casinos

Sep 10, 2013

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Affinity Online and Mobile Casino Turned into Marketing Tool for Land Based Casinos

Zynga have launched their Facebook casino, Caesars have joined them and a selection of slots are now available across social media. One catch: none of them are for real money.

Yet that hasn’t stopped Affinity looking to tie their social side into their land based casino business, with the help of game developer WMS. Indeed, far from offering players a true mobile casino, the US company are skirting around difficult American gambling laws to offer free-play online and mobile casinos that incentivize play at their brick and mortar casinos.

Yep, that’s right: thanks to online and mobile legislation in the US, mobile casinos have been turned into nothing more than a marketing act, but this doesn’t stop Affinity from taking advantage of it. With Android casino poker getting a boost with new apps arriving (and the John McCain fiasco), and other casino apps taking off, this is the perfect time to try and draw players into legal land based casinos.

The new program from Affinity – named A-Play – will reward players for social gambling with bonuses such as free meals, spa treatments, shows, etc., which can be redeemed at Affinity casinos across America. Just play at their mobile slots and win prizes instead of cash, basically.

Of course, with recent changes meaning Delaware is soon to go live with real money online casinos – and New Jersey, Nevada, and potentially California, to follow suit – there is the potential to turn these free-play services into the real thing in the future.

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