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Mobile Gaming More Popular with Women

Sep 17, 2013

Women at mobile casinos
Women gambling

Mobile Casinos Look on as Women Grow in Importance

Who’d have thought it: women now play games more than men. Thanks to Facebook and mobile games such as the world’s most popular app game, Candy Crush Saga, 27% of women have said they play casual mobile arcade games, compared to just 24% of men. Could this change in who plays games have an effect elsewhere?

With mobile casinos taking off in recent times, companies are looking for more and more ways to attract new players, and freemium Facebook social slots and casino games have gained a lot of popularity in recent times. Indeed, just 5 of these Facebook casinos have gained an audience of more than 11 million!

Freemium only goes so far, though, so the discussion as to whether these casual gamers can be turned into real money gamblers goes on. With companies targeting women, however, this key area of growth isn’t going to go away any time soon.

Whether it’s mobile slots that will take off for the casino world, or something different altogether, there’s no denying that this is a time of changes in the world of the online casino. As more and more casinos go mobile, there have been reports the industry could be worth more than $100 billion by 2017. That’s a huge slice of cake, and major players will be wanting to have their fill of it.


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