Bally and Cantor Join Forces
Sep 20, 2013
Bally and Cantor
Bally Technologies Look to Mobile With Cantor Deal
Online casino gaming company Bally has announced a partnership with mobile betting and gaming technology company Cantor Gaming, to integrate the companies services.
Under the agreement, Cantor’s mobile casino gaming and sportsbook content will be introduced to Bally’s iGaming platform, opening both operators up to new markets.
With sports betting extremely popular and mobile gaining traction every day, this is the latest move in a very fast paced industry. Whereas land based casinos tend to take a long time to come to fruition, the modern gaming industry moves that much faster. Indeed, gambling companies have been quick to jump on the social bandwagon, despite the imperfect link between social gaming and mobile gambling.
John Connelly, Bally Technologies’ Vice President of Business Development, believes the link is perfect for both companies, both for the online and mobile sportsbooks sectors, as well as casino gambling.
“Adding Cantor Gaming’s top-notch sports betting technology will be great new offering for our customers, especially with the football season underway,” he said.
“In addition, Cantor Gaming has a fantastic selection of popular mobile casino games which are fun, easy-to-use, and offer exciting wagering offerings.”