Betsson Launches Real Money Apple Gambling App
Oct 21, 2013
Betsson Hope to Increase THeir Mobile Revenue with iPhone Real Money Casino App
Nordic sportsbook and online casino company Betsson is due to launch the a mobile casino app for iPhone and iPad users. What’s more, this is no freeplay app, but a real money application available for download in the App Store, after changes in Apple policy allowed real money gambling apps.
The app includes both mobile sports betting and casino games, and is a major development for the Swedish gambling company, as it looks to expand its reach. As such, Betsson are looking forward to the new marketing opportunities to application will provide them with, as well as the superior customer experience.
The company hope the app will increase the percentage of mobile revenue, as the popularity of mobile casino games continues to grow apace.
Betsson CEO, Magnus Silfverberg, commented: “The new app enables our operating subsidiary to regain the leading position within mobile development. We see that gambling via smartphones is growing rapidly and we are confident that Native apps are the form that the customers will choose in the future. Therefore, our subsidiary puts a lot of effort into this kind of development.”
The company will also be hoping to spread its influence throughout Europe, although they will need to attain licenses for each country in which they wish to make the app available. With changes afoot across the gambling world, Betsson could have taken a step ahead of their competitors with this swift action.