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Bet365 Team Up with Odobo for New Game Distribution

Nov 5, 2013

Odobo delivers games for Bet365 Casino
New games delivered

Collaboration Between Bet365 Casino and Odobo Sees New Games Come to Mobile

Bet365 mobile casino players are in for another treat, as the sportsbook and gambling company has signed a deal with games developer and content marketplace Odobo to distribute the latter’s games over their casino and mobile casino. The games are made using Odobo’s unique Game Development Kit (GDK).

Bet365 Casino have been very quick on the uptake, too, as shortly after signing the deal, two of Odobo’s mobile casino games appeared across the Bet365 platforms. The games, The Legend of Olympus1, and Baccpo2, have been created using HTML5 technology, so are available across all gaming platforms.

Odobo has configured its Odobo Marketplace as an “app store” for the gambling industry, with operators invited to browse the available mobile slots and other games, before licensing and configuring them to fit their own casinos.

Chief Executive Officer at Odobo, Ashley Lang, said: “This is a very important milestone for Odobo and in Bet365 we have secured a premier global partner. Together, we share a commitment to providing players with fresh and exciting content and with such a vast player community, we are delighted to announce Bet365 as our inaugural partnership.”

The move comes as findings showed that Bet365 was amongst the 4 most recognizable mobile casino brands in the UK. The other brands were also sportsbook firms who have recently turned their hands to the wider world of gambling: Ladbrokes, William Hill, and Paddy Power. The findings, by Clarion Events and Vivid Interface, shed light on the mobile gambling industry within the UK.


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