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FlowPlay Launches Social Casino Platform for Operators

Nov 23, 2013

White-label social casino from FlowPlay
FlowPlay social

Social Casino Solution from FlowPlay Perfect for Land Based Operators

With the popularity of social casinos going through the roof, many traditional players are looking at ways to get in on the act, and FlowPlay may well have just come up with a solution for them. The software house has come up with a tool that allows businesses, developers, operators, or gaming networks to create their own social casino.

While US players already have their social, freeplay mobile slots, they’ve yet to get access to their own real money mobile gambling apps. With online casinos just getting off the ground in 3 of the 50 states, this market is seen as the big one for social casinos.

With revenue from social mobile casino games due to reach $4.4 billion worldwide – according to a report from SuperData – this was the perfect time for FlowPlay’s white label solution. As such, expect many land based casinos to start operating their very own, branded, social casinos.

Derrick Morton, FlowPlay CEO, said: “We’ve seen significant demand from businesses that want to enter the hot social casino market. Our first-to-market white-label platform provides a solution for companies that don’t have the resources to build their own from scratch. We give businesses the underlying platform, analytics and suite of casino games they desire, with a mix of social, casual casino and multiplayer features that no one else in the market offers.”

With Android and, especially, iPhone gambling really set to take off state-side, it will be interesting to see whether social casinos really are the way forward, rather than real money operations.

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