EveryMatrix Launches New Contorabet Brand in Eastern Europe
Nov 25, 2013
New Gambling Site Launched by EveryMatrix in Russia and Eastern Europe
Gaming platform operator EveryMatrix has continued with their rebranding exercise with the launch of a new online and mobile casino and sportsbook, Contorabet. The site will be targeting players in Eastern Europe and Russia, and integrates all of the new features that EveryMatrix has released since their rebrand.
The main target market is Russia, where mobile sports betting has really started to take off, with EveryMatrix referring to the country as “increasingly receptive”. Sports betting isn’t all that the new brand offers, though, as there are a whole host of casino games, too, as the company seeks to show off its talents.
One of the key additions to the team is Contorabet’s new head of gaming, Ryan Henderson, who brings a host of experience, most recently with online and mobile sportsbooks Pinnacle Sports.
Henderson said of his appointment: “I am very excited to be joining the EveryMatrix family to launch what will be the first of many fully-managed betting and gaming solutions. We have already seen significant interest in this exciting new brand; signing up over 10,000 players during a week-long pre-launch campaign for Contorabet.”
This is just the latest in a series of expansion moves by EveryMatrix, coming hot on the heels of a deal with Bulgarian casino game technology provider Euro Games Technology. Evidently, EveryMatrix is seriously targeting Eastern Europe and Russia as it looks to build its profits.