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Unibet Rolls Out New Williams Interactive Mobile Platform

Nov 29, 2013

Unibet launched Williams Interactive platform
New mobile platform

Unibet Pleased to be Working with Williams Interactive

Williams Interactive has launched its real money mobile casino platform, with operator Unibet the first to go live with the offering from the Scientific Games Corporation subsidiary.

The new platform allows operators access to Williams Interactive’s library of mobile slots, games that include the licensed Bruce Lee slot game among others. Meanwhile, their new games utilize HTML5 technology, meaning they will be seamlessly available across a range of devices, while more games will be rolled out in January.

Williams Interactive CEO, Orrin Edidin, said: “Multi-channel distribution of our authentic Vegas-style slot content is an integral part of our mission to provide the world’s most compelling iGaming experiences. To that end, we’ve invested time and resources to design a premium mobile platform that uses adaptive game delivery to provide an optimized high resolution gaming experience for each player’s device of choice.”

Unibet will become the first operator to offer Williams Interactive’s mobile casino games over this new platform, and it’s something that they are looking forward to offering, with head of gaming Daniel Eskola excited about the link up.

“We’re excited for the benefits we’ll gain from their multi-channel game launch strategy, including the efficiency in our marketing efforts on new themes and the ability to provide our players with on the go access to the same exciting content they enjoy via their computers.”

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