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Bet-at-home Prolongs its Sponsorship of Schalke 04 With 2 Years

Dec 23, 2013

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Online gaming and sports betting provider Bet-at-home will extend its sponsorship agreement with German Bundesliga football club Schalke 04

Bet-at-home is the exclusive sports betting partner of Schalke 04 since August 2011. The new deal will be effective from the end of the current football season. It will cover the following two seasons from 2014-15 to 2015-16.

Diverse advertising will be implemented

Bet-at-Home advertising will benefit in various ways under the extended deal. The first one will be television-visible branding at Schalke’s Veltins-Arena stadium. The rest visual branding will be placed as interview backdrops both at the venue’s mixed zone and media centre.

The online gaming and mobile sportsbooks company will additionally have presence on Schalke’s official website through a dedicated betting section.

Schalke 04 is currently in sixth position, in the prestigious Bundesliga after 16 matches of the 2013-14 season.

In addition to the extended sponsorship information, Bet-at-Home had another exciting news recently. It re-launched their online platform, enriched with an optimized mobile sports betting version. It can be accessed from all popular mobile devices. Even better, a download is not necessary, so players can enjoy betting anytime, anywhere.

Franz Ömer, Bet-at-Home’s chief executive officer commented: “We are keeping up with modern trends by making it easier for our customers to access our sportsbetting offer with smartphones or tablets.”


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