Monster Concludes Partnership With the World Poker Tour
Jan 8, 2014
The World Poker Tour signed a new deal with Monster, headphone supplier that agreed on a multiple year partnership with the WPT.
Adam Pliska, WPT President, commented on the gambling news: “We are partnering with Monster because of their heritage in high-performance audio, creativity and their proven track record of building brands in the audio space.”
He added: “This deal is a natural fit for both brands, and reflects Monster CEO Noel Lee’s vision of working with industry leaders like the WPT to create mutually beneficial partnerships for everyone involved. This comprehensive deal represents a huge commitment from both parties, and we’re very excited to be working with Monster over the next three years.”
Monster will provide headphones for every player who reaches certain level
The deal includes headphones for players and guests to test on-site at live, televised WPT Main Tour events. Headphones will also be given to every player who reaches a televised WPT final table in addition to the sponsored portions of WPT TV shows.
Noel Lee, Head of Monster, discussed the smart strategies behind the deal: “At Monster, we understand poker players enjoy listening to their favorite tunes at the table since it keeps them focused. In many situations, from bad beats to tough decisions, listening to music keeps them from tilting, and we’re confident the WPT players will appreciate the quality and comfort of Monster headphones.”