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Paul Troy to Develop New Marketing Strategy for Gamesys

Jan 9, 2014

paul-troyPaul Troy

Troy says he’s excited to be contributing to the expansion of Gamesys on the global market.

O2 marketer Paul Troy has been appointed global director of brands at Gamesys. The world famous software developer and operator is looking to strengthen its position on the international market and has hired the marketer to develop a new strategy for promoting the company’s online and mobile casino games.

Gamesys offers a wide range of online and mobile slots, casino and bingo games, including brands like Jackpotjoy, The Sun Bingo, CaesarsCasino and Virgin Games. The latter was added to the company’s portfolio a year ago. “With the launch of the Virgin games brand in the US, it’s an exciting time to join Gamesys as it expands globally,” Troy said.

O2 gets new marketing team

Paul Troy has worked as a marketing specialist at Barclaycard, Moneysupermarket and O2. As head of marketing and consumer strategy at O2, he helped develop the company’s famous “Be More” advertising campaign last summer.

O2’s marketing team is undergoing several changes. Industry expert Jonathan Earle is returning to the UK to take Troy’s place, after leaving his position as chief marketing officer at Telefonica in Slovakia, while former Paddy Power and Sky marketer Danny Russell was appointed business intelligence general manager.

Ian Cafferky, former chief of brand at Manchester City Football Club, is also joining the telecommunications company’s marketing team.

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