Scientific Games and Hasbro Extend Long Term Licensing Deals
Jan 10, 2014
Scientific Games and Hasbro announce the successful execution of amendments to their long-term licensing agreements. The amended licenses will give Scientific Games new channels of distribution, additional brands and extended geographical territories.
In gaming and casino gambling news, Scientific Games and WMS Gaming slot machine license agreements have been expanded to include real-money internet wagering and many Hasbro brands in new social casino gaming channels.
The duration of the licensing agreements between the two companies has been extended from 2017 through to 2020, but it also has the potential for a three-year extension.
License agreement between Scientific Games and Hasbro extended to include new distribution channels and brands
Senior Vice President, Digital Gaming and Corporate Development at Hasbro, Mark Blecher, believes that the license expansion will allow the company to build on the “strong brand presence in the lottery and casino gaming world.”
Scientific Games has secured the rights to license a number of Hasbro brands, including the iconic MONOPOLY name, for real-money internet wagering and the social channel for mobile casino games.
Also, Scientific Games has secured the rights to license seven additional gaming brands owned by Hasbro for its slot machine portfolio and has expanded the territories for its lottery licensing rights.
Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games said: “The acquisition of WMS has enabled Scientific Games to extend and expand its licenses with Hasbro and to create a one-stop solution for lottery, casino and online gaming for gaming operators.”