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Betsson to Distribute Superlive

Feb 12, 2014

betssonBetsson sportsbook

Swedish bookie now to offer in-game proposition bets

The Swedish gaming firm has issued a letter of intent to distribute Metric Gaming’s SuperLive betting product. SuperLive allows bettors to place in-game wagers on a wage range of sports, including football, basketball, American football, golf, ice hockey, tennis and baseball, among others. Representative from both firms expect to add new games and events to the product as time moves forward.

SuperLive will be available on both online and mobile sports betting platforms. Now Swedish bettors will be able to place bets on a smorgasbord of propositions directly from their phones.

Betsson CEO Ulrik Bengtsson had this to say: “SuperLive is a unique and highly engaging proposition that will help us deliver an exceptional live betting experience, particularly through our mobile channels”.

Combining two great things

SuperLive is exceptionally popular amongst users for two main reasons: in-game propositional betting and the mobile platform. We’ll all seen the Ray Winstone Bet365 advertisements telling you all of the cool things you can bet on. Now Betsson offers that too.

Superlive also taps the growing market for mobile betting, which along with mobile casino gambling is one of the most exciting developments in the gaming industry.


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