Statistics Which Prove that Mobile Casinos are the Future of Gambling
Mar 26, 2014
The mobile casino industry continues to grow, as more and more people enjoy playing on their smartphones and tablets.
If you’re looking for something to invest your money in, mobile casinos are a safe bet. The future of this ever-growing industry looks bright and the market is expanding. But don’t just take our word for it. All gaming trends point to the same thing: mobile gaming is big and it’s about to become even bigger.
Mobile sports betting is already popular in certain European countries, but the gambling industry is expanding not just in Europe, but also in the United States of America and Asia. Several countries are preparing to adopt new laws which will allow them to issue licenses for online casinos and it’s only a matter of time before operators start adding mobile services to their offers.
Here are some of the latest statistics in the gaming industry, which prove that mobile casinos are indeed the future of gambling:
Women, as well as older generations, are more and more interested in gaming
Gaming is not just for boys anymore. More and more women are joining the lines of US gamers and the number of female gamers has gone up by 5% over the last year, increasing from 42% in 2012 to 47% in 2013. The gaming population is becoming more and more diverse and software developers have noticed this, so they have started to target some of their products at female gamers.
A lot has changed over the past few years and it’s not just women who have started to become more interested in gaming, but also older generations. 29% of gamers are aged over 50, so of course now there are gaming communities dedicated to this specific category.
Gaming is now for the whole family
Although we still think of gamers as single people who never get out of the house, the latest trends show that playing computer and mobile games has actually turned into an activity for the whole family. Now mum, dad and the kids can enjoy themselves together. Over one third of parents play with their children regularly and more than half of them join the game at least once a month.
Kids are enjoying this too, as statistics show that 16% of them play with their parents, 40% with friends, 17% with their spouse and 34% tend to drag other family members into the game with them.
Gaming revenue is going up
It’s been years since the gaming industry has been making more money than the film industry. Game sales have reached an impressive $24 billion per year, while box office sales are at a modest $10 billion.
The gaming industry is going mobile
The mobile penetration rate in the United States of America has now reached 101%. This means that there is one mobile phone for every American out there. Smartphones are very popular in the country and an estimated 48 million people play their favorite games on their mobile devices.
Mobile casino games are as popular as computer and console games
Whether you’re looking for mobile slots, card games, roulette, blackjack or just social games, mobile casinos have it all. And they’re becoming increasingly popular too. Statistics show that 46% of American teenagers play on their mobiles. Dedicated devices are still preferred by 71% of them, but according to the latest trends, Android and iOS games are slowly starting to conquer the market.
Free to play – and incentive that really works
Many companies now offer free games or trial versions and this method seems to be working much better than the older strategy of trying to talk clients into buying a game or paying a subscription to play it. As more and more people are getting hooked into gaming, the offer is now much wider. Software developers are working hard to make sure that there is a product for everyone out there.
Violence is not linked to games anymore
Something has changed in the public perception and people don’t seem to associate gaming with violence anymore. Nowadays they seem to be much more likely to blame the media and the movie industry for everything that’s wrong with the world.
This has helped software developers a lot, as they now have the liberty to create more games for kids. And this is precisely what they’re doing. 91% of today’s new titles are targeted at teenagers and children, but there are plenty of options for grown-ups as well.
Variety makes mobile gaming more tempting
There are simply so many titles available out there, that it’s impossible to resist them. Just open Google Play or any gaming directory out there and you’ll definitely find something you’d enjoy playing on your way to work, even if you’ve never considered playing games on your mobile phone before.
Asia is still at the top
The demand for regular and casino games continues to grow in Asia. In China, game revenues went up 34% over the past year and online gambling accounted for 94% of total profits. With more countries preparing to welcome casinos and open the gambling market, the Asian market has not even come close to reaching its full potential.
As the mobile gaming industry continues to grow, we’re really curious to see what the future brings. Things are about to get interesting, so stick around for some more industry-related news.