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DoubleDown Casino to Offer New Transformers Slots Game by IGT

Mar 27, 2014

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Users accessing DoubleDown’s online and mobile social casino will be able to play a new branded slot game.

International Game Technology (IGT) – a company which develops and manufactures online and mobile casino games worldwide and also owns the DoubleDown social casino – has released a new slot game based on the “Transformers” toy brand.

Titled “Transformers Battle for Cybertron”, the 40-line, five-reel online and mobile slot game features familiar characters associated with Hasbro’s product, including Optimus Prime, Bumblebee and Megatron.

Social gaming on the rise

The first quarter ending December 31, 2013 brought a significant increase in profits for the Nevada-based company. Total revenue reached $541.2 million, a 2% increase compared to the same period of the previous year.

The company’s interactive department proved to be the most successful, reporting a 41% increase, from $52.9 million to $74.6 million. These profits were mostly boosted by IGT’s social gaming operations, which grew by 57%.

John Clelland, vice-president of global IGT’s interactive marketing department, said: “We’re committed to bringing exciting engagement to players, and are thrilled to offer this popular licensed game to DoubleDown Casino’s mobile platform for the first time in the US.”

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