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Paddy Power And Realistic Games Sign Deal for Embedded iPad Titles

Mar 31, 2014

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Paddy Power, Irish bookmaker, and gaming content supplier Realistic Games signed a contract to launch embedded casino games.

Embedded blackjack and roulette games will be offered by Paddy Power’s new sportsbook iPad Gambling application.

Both companies argue that this will be an “industry first,” as the products will let the application users to switch between their sports betting slip and casino tables games without the need to transfer money or exit the sportsbook.

This innovative application can be downloaded from the Apple App Store.

Realistic Games’ enthusiasm

Andy Harris, commercial director of Realistic Games, commended on the mobile gambling news: “We’ve felt for a while that embedding games in iPad sportsbooks, and blackjack and roulette in particular because of their resonance with sports customers, was an idea with great potential.”

He added: “We knew that some of those customers are not always keen to migrate between betting and gaming sites and are often put off by having to move their money to other wallets. This solution negates both issues.”

Moreover: “The team at Paddy Power shared our enthusiasm about the idea so we created a prototype and agreed to push hard with the development.”

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