Despite Financial Pressures, Zynga is Not Looking to Pursue Real Money Gaming
Apr 14, 2014
Financial concerns have forced online gaming firm Zynga to search for profitable ventures, however real money gaming is off the cards for now.
Although previously expressing a desire to pursue real money gaming, the company has decided to put that off for now.
Zynga has commented on the decision, highlighting that the firm is currently in a transition and is seeking to take one step at a time.
When it comes to granting the required online casino licenses, the US poses certain challenges and is quite strenuous in obtaining the necessary documents. However, the UK on the other hand is more forthcoming when it comes to granting licenses for mobile casino operations.
“While we continue to evaluate our R&D products in our U.K. test we are making the focused choice not to pursue a license for Real Money gaming in the United States.”
As a result, Zynga decided to test the UK market for starters, before deciding to take any further steps.“We continue to run a small test in the UK only, but it is just a test.”
Zynga appoints new chief financial officer
David Lee has been chosen to lead the finance department, with his appointment as the new chief financial officer of the internet gaming firm.
He is expected to help steer the company into expansions that will see them go head to head with other mobile betting firms.
Don Mattrick, Zynga’s chief executive officer, stated “David has a deep understanding of business management and a sharp financial acumen that will be invaluable to Zynga’s long term growth and success.”