Traffic Generation Strikes Agreement with Evolution Gaming International
Apr 17, 2014
Traffic Generation Strikes team up with Evolution Gaming International, in order to integrate casino convergence to the global market.
Evolution Gaming International plans to use its Juke Slot service, to facilitate the deal into effect.The firm states that Juke Slot tablet offers interactive and smart strategies to players.
The product is“a retrofit tablet that can be applied to any gaming device on the casino floor” and has the ability to offer “a simple hardware solution to enable operators to directly communicate with their customers during play.”
Under the agreement, the other main focus is to provide operators with means to deliver players with the appropriate message at the right time. The objective is to boost engagement, retention and monetization.
“We are delighted EGI has selected TraffGen to power its new Juke Slot system. It is another confirmation of TraffGen’s position as the market leader in land-based to digital convergence technology & services,” Traffic Generation’s chief exec Andy Caras-Atlas said.
The sales manager of Evolution Gaming International, Jegill Dugger, indicated he is more than pleased to be working alongside Traffic Generation with the aim of delivering the new casino strategy.
“We are excited to be working with Traffic Generation and are confident that its advanced technology & marketing services, teamed with Juke Slots will revolutionize the way casinos communicate with their players in-property.”
Traffic Generation pursues new communication channels
Nearly a month ago, Traffic Generation discovered that potential customers are also using less popular forms of media platforms.
The firm has highlighted that Snapchat and Whatsapp are among serious candidates for further expansion, as social casino players are avid users of these apps.