Mobile Bingo Developer NYX Interactive Granted UK Gambling License
May 27, 2014
NYX becomes one of the first foreign firms to obtain licensing in the UK under the regulations of the new gambling bill.
Online and mobile gaming software provider NYX Interactive has been granted a license to operate in the UK according to Britain’s new licensing system. NYX specializes in mobile bingo and will serve British gamblers for the first time.
British gambling laws were recently changed to require foreign operators to obtain licensing from the Gambling Commission in order to operate and advertise in the country. NYX is one of the first companies to go through the procedures.
Britain an important part of NYX’s growth strategy
NYX is headquartered in Sweden and has licenses in several European countries. It sees making inroads in Britain as a crucial part of its strategy moving forward. Senior VP David Flynn had this to say:
Following our recent successful licence applications in other European countries, NYX continues its aggressive growth strategy in regulated markets… Both licences were issued just weeks before passing of the UK Gambling (Licensing and Advertising) Bill… The UK is an important part of NYX Gaming Group’s growth strategy.
While it specializes in bingo, NYX produces a broad range of games for Android, iPad and iPhone mobile gambling. Given the high mobile penetrations of popularity of these games in Britain, it appears that obtaining proper licensing is indeed a good investment.