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Coral Pulls New Marketing Stunt at the Royal Ascot

Jun 24, 2014

royalascot20140624Kristina Rihanoff

Dancer Kristina Rihanoff attracted everyone’s attention after wearing a cheeky dress at the Royal Ascot.

The celebrity showed up wearing a dress made out of betting slips belonging to online and mobile sportsbooks Coral. It was meant to be a PR stunt, but the Royal Ascot certainly didn’t put up with it. The Russian dancer was escorted away from the race course.

Before the event, Rihanoff wrote the following message on Twitter: “On my way to @RoyalAscot !! Wearing a fantastic creation by @bendelisi”.

A member of the security team covered her blue and white flapper-style dress with a black blazer and asked her to change into something more appropriate for the event. She was later seen wearing a new outfit, which conformed to the rules.

Cheeky fashion

According to the latest mobile gambling news, the dress was meant to advertise British bookmaker Coral, but the Royal Ascot has a strict dress code, requiring participants to dress in a way which “befits a formal occasion”, wearing dresses or skirts of “modest length”. Strapless dresses are banned.

“Our betting slip dress combines the best bits of a day out at Royal Ascot – fabulous fashion and having a cheeky punt. And although, she had a false start, she quickly changed into a new outfit which adhered to the strict dress code,”
said Coral’s Nicola McGeady.


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