Coral Pulls New Marketing Stunt at the Royal Ascot
Jun 24, 2014
Dancer Kristina Rihanoff attracted everyone’s attention after wearing a cheeky dress at the Royal Ascot.
The celebrity showed up wearing a dress made out of betting slips belonging to online and mobile sportsbooks Coral. It was meant to be a PR stunt, but the Royal Ascot certainly didn’t put up with it. The Russian dancer was escorted away from the race course.
Before the event, Rihanoff wrote the following message on Twitter: “On my way to @RoyalAscot !! Wearing a fantastic creation by @bendelisi”.
A member of the security team covered her blue and white flapper-style dress with a black blazer and asked her to change into something more appropriate for the event. She was later seen wearing a new outfit, which conformed to the rules.
According to the latest mobile gambling news, the dress was meant to advertise British bookmaker Coral, but the Royal Ascot has a strict dress code, requiring participants to dress in a way which “befits a formal occasion”, wearing dresses or skirts of “modest length”. Strapless dresses are banned.
“Our betting slip dress combines the best bits of a day out at Royal Ascot – fabulous fashion and having a cheeky punt. And although, she had a false start, she quickly changed into a new outfit which adhered to the strict dress code,” said Coral’s Nicola McGeady.