Celebrity Juice Sponsored by LeoVegas Casino
Aug 28, 2015
LeoVegas Casino inked a partnership with ITV2 to sponsor the new season of their well-known Celebrity Juice show.
LeoVegas Casino signed a deal to sponsor ITV2’s primetime comedy show, Celebrity Juice. The sponsorship starts in September with the next season of the popular TV show. According to
casino gambling news, the deal covers all episodes. It even includes a Christmas Special! The brand is set to appear on the show’s online and mobile interfaces as well as on the catch-up content of ITV.com
“The last series of Celebrity Juice attracted 11.2m viewers across the series with more than 16% of those in the 16-34 age bracket,” said Jason Spencer, ITV’s Business Development Director. “We are really excited to be working in partnership with Leo Vegas in their ambition to reach and engage this audience,” added Spencer.
Reaching the young-adult demographic of Celebrity Juice
LeoVegas Casino is an immensely popular online and mobile casino gambling operator. They offer high-quality games and services. The LeoVegas brand is getting increasingly famous among casino enthusiasts. We all know them already, right? This sponsorship will definitely bring them even more publicity. Their creative for Celebrity Juice was created by NOW Advertising, centered on LeoVegas Casino’s lion logo.
Viewers will see Leo, the mascot trying on numerous flamboyant attires similar to those worn by Keith Lemon, the show’s host. LeoVegas Casino will support the show on all platforms, such as social media pages. “We’re incredibly happy to have secured sponsorship on such a well-loved programme,” commented LeoVegas Casino’s UK country manager, Shenaly Amin. “Since launching in the UK last year TV has played an important role in our marketing activity,” Shenaly followed.
Tags: casino gambling news, celebrity comedy, Celebrity Juice, ITV, ITV2, Jason Spencer, Keith Lemmon, Leo, LeoVegas, LeoVegas Casino, mobile casino gambling, new season, Now Advertising, season 14, Shenaly Amin, sponsorship