bally-wulffBally Wulff Italy

German games & entertainment specialist, Bally Wulff focusing on Italian market.

German games & entertainment specialist Bally Wulff is ramping up its activities in the Italian gaming market, with the company planning to unveil products specifically aimed at that market at IMA this week. Bally Wulff is involved with real gaming machines and virtual ones, including mobile slots.

The Berlin-based company employed smart strategies by securing the services of the irrepressible Reinhard Schloh in 2012 – a man with a proven track record of working in the gaming sector and opening up new market opportunities – in order to re-launch the Bally Wulff brand in the Italian market. Since then it has built up a network of distribution and production partners in the country.

Aiming for success at the IMA

At IMA in Dusseldorf, which opens on Tuesday, it is to present its first games for the market, Burn The Sevens and Magic Book, as well as five new machines from its hardware partner Favola. These were to include the Maya Eva cabinet that has the option to fit two 19ins monitors and the Maya Eclipse cabinet that carries the option of two 22ins screens.

Reinhard Schloh’s career is an impressive one, working at companies including Nova, Stella International and Mexim, where a specific focus of Schloh’s has been on Scandinavia and eastern European countries. “It’s not only the powerful machines, but also the diverse opportunities to win and the exciting graphics that make our games so impressive,” said Mr. Schloh.