32Red Paul O’Grady Show
32Red sponsorship

The Paul O’Grady Show Welcomes 32Red as New Sponsor

Online and mobile casino and bingo company 32Red has announced that it will be sponsoring the new season of the UK chat show The Paul O’Grady Show. The company’s bingo brand, 32Red Bingo will sponsor the ITV show, broadcast every weekday at 5pm, as they look to drive uptake of their products.

The company has been looking to expand in the highly lucrative UK market, and the launch of their mobile casino games app has helped them gain some traction in the competitive environment. They’re not happy with just that, however, and the search for a larger and larger chunk of the gambling public continues.

While they may not have mobile bingo yet, the mobile revolution has not really affected their core target audience. With most online bingo players belonging to the same demographic as the fans of The Paul O’Grady Show, this was seen as the perfect opportunity for the company.

Indeed, 32Red’s head of marketing, Mark Quayle, said: “It’s a fantastic fit for bingo with the demographic of viewers very similar to online bingo players.”

Paul O’Grady is perhaps most famous for his portrayal of fictional funny woman Lily Savage. Nowadays he’s less likely to be found in drag, but his popularity amongst bingo’s target audience has not diminished, something that 32Red are keen to play on.