Unibet Bingo Partner Prepares New Social Game
Apr 10, 2013
Bingo.com is set to start extensive testing on a new mobile bingo game.
Having found an eager private investor to put USD 450,000 into Bingo.com shares, the Malta-licensed company is ready to launch a new game soon.
The new game has been described by CEO Jason Williams as an “innovative multi-platform social bingo game that has been under development for the past several months.”
Of course Bingo.com has launched numerous games since the site went live in 1999, and the social aspect has always been a key feature, as it is to be expected from a bingo site. What makes this particular release different is that it will mark the company’s first venture into mobile bingo territory.
Moreover, it will operate on a number of platforms straight from the beginning. “Testing will take place on all platforms supported by the game including phones and tablets operating Apple iOS and Google Android systems as well as online on Facebook,” confirmed Williams.
Having nearly 2 million members Bingo.com, operated by Unibet, is a leading online gaming destination. Keeping this prominent position, however, requires continuous development. This move to strengthen the company’s mobile presence is therefore a sound decision, since for the first time since its inception the game of bingo itself has a real chance to tap massively into a younger pool of players.
This demographic group is increasingly eager to gamble on the go and try various mobile casino games, and Bingo.com is clearly eying these potential customers.
Extensive expertise online does not mean automatic success in the mobile world, so before it offers any Android or iPad gambling, Bingo.com must have an extensive trial run, towards which this new investment is used.
“Prior to the global launch of our unique bingo game we will perform extensive live market beta testing in select jurisdictions commencing early in the second quarter. The period of beta testing will enable us to refine & improve our bingo game before the global launch which is expected early in the third quarter of fiscal 2013,” said the company’s CEO.