SMS service from Tain
Tain SMS Service

White label online casino clients can customize the feature as necessary.

With mobile use, mobile casinos, and an overall on-the-go lifestyle becoming the norm rather than an exception, CRM processes must also adjust to the new reality.

In order to keep up with customer demand, online gaming software platform provider Tain has decided to add SMS (short message service, a.k.a. mobile “texting”) technology to its solutions offered to casino operators.

Provided by Swedish mobile marketing and CRM specialist Globalmouth, the integration will make it possible for all of Tain’s white label clients to customize the SMS service to their own particular needs.

“Gaming companies that go mobile is our strongest growth segment at the moment. Signing Tain and offering our services to its portfolio of clients will hopefully improve both our and Tain’s growth even more,” Globalmouth CEO, Nicklas Jonsson, told casino gambling news.

According to Globalmouth, the new option carries features like registration verification, password changes and withdrawing winnings via SMS. It also allows marketing the operators’ various offers to their customers.

“We are really proud that we so fast could implement and offer our clients an Mobile Messaging service from Globalmouth that not only adds an excellent technical service and support but also a lot of competence in how to use different mobile messaging and marketing services,” explained Tain CEO, Christer Fahlstedt.

He added that it is “very important when you’re using SMS in your marketing is to be very careful with your message, frequency and timing and that you’ve always offers an option to opt out. So that you’re always very relevant to your target group and don’t abuse and spam your clients.”

Even though the technology has been in use in various areas of B2C CRM, it is especially important in industries without the possibility of personal interaction, such as online gambling.